Inspiration for this poem, written in 2012, was derived from words, phrases, questions and postulations popping up again and again in association with Google’s quest with algorithms during 2010, 2011, and 2012
Starting with a blank slate, Duct Tape SEO fills your plate with food for thought then leads you to the buffet and shows you exactly what to select — and what to leave behind — for a healthy SEO diet. As much motivational as it is a teaching tool, it builds confidence in first-timers by creating context, providing worksheets, and sharing anecdotal tidbits from James’ own personal experiences.
I’ve been spending some time increasing my understanding of local search as a serious strategy for businesses of all kinds. There was a time when getting listed in all the big directories (like DMOZ) and blog search engines (like Technorati), was all the rage. Is this still an effective strategy? Does it really bring results?