Why you do what you do is contained in your unique self proposition (USP). A personal mission statement less about the work you love and more about why you do the work you love.
Nov 182011
Small business advisor Gail Gardner (GrowMap.com) is a local search marketing expert, social media maven, and champions blogger collaboration. Listed in Technorati’s Small Business 100, she also has a WordPress Plugin named after her, yet she remains approachable and available. Here’s a glimpse into her world.
Time management is not always the issue. Sometimes it’s a matter of knowing how much time you’ve spent or how much time is left. Consider using a timer, especially if you live in the moment.
May 132011
For the small business owner or blogger who barely has time to take a quick break, knowing the time in Australia or the United Kingdom is hardly important — unless their local business activities are worldwide in scope. How do you stay atop the changing times?
I’ve been spending some time increasing my understanding of local search as a serious strategy for businesses of all kinds. There was a time when getting listed in all the big directories (like DMOZ) and blog search engines (like Technorati), was all the rage. Is this still an effective strategy? Does it really bring results?
Just because you’re not building the world’s tallest skyscraper or engineering the next wave of bloated software apps doesn’t mean you don’t need to get a handle on the complexities of artfully managing people, resources, time, and tasks. Project management is a discipline worthy to be grasped by even the smallest team. Doing it with online software makes it that much easier.
Online billing and invoicing is the in-the-cloud counterpart of the same function found in your offline desktop accounting software. Here’s my personal review of Invoicera, a business productivity software-as-a-service web tool. Freelancers and small business owners also get a chance to win a 3-month paid subscription in the Valentine’s Week Giveaway.
There are lots of ways you can aggregate content from your various websites, blogs, video hosting channels, and article databases. Here are my 5 top reasons I like this concept and 5 little-known creative ways to use RSS feeds to spice up your writing.
Have you been searching and searching for a way to include your RSS feeds on a page or post in your WordPress blog? The sidebar is covered: It’s easy to get RSS feeds in it using the standard plugin that ships with WordPress, or using FeedBurner, or any number of plugins. But what about pages? What about posts? Finally, aggregate news feeds in WordPress pages, posts, and sidebar.
Who hasn’t received an email directing them to visit a familiar website where they are being asked to update their personal information? The website needs you to verify or update your passwords, credit card numbers, social security number, or even your bank account number. You recognize the business name as one that you’ve conducted business with in the past. So, you click on the convenient “take me there” link and proceed to provide all the information they have requested. Unfortunately, you find out much later that the website is bogus. [...]
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